Whooden’s founder, Garen Barsegian lends his talents to the Collective as an executive producer, and filmmaker. He has produced content spanning music videos, branded content pieces, digital spots, docu-shorts and editorial films. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for Nike/Jordan, MCM,  Marc x Marc Jacobs, McLaren, Chrysler and Glyph Tech. With an infectious creative drive, Garen strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.